
Brands are built through experience - just as what you say and any image you portray creates in others’ minds. The brands you love and hate are much more about how they have treated you (as a person and a consumer) than their logos and corporate mission statements! Knowing this – have you spent more time branding an impersonal company you work for OR branding yourself as a living, breathing, networking, serving and servicing, friend that is also a business acquaintance from which others may purchase goods or services? Are you focusing on a global audience or a local one; seeking one company or any individual or company who will hire you or purchase your services or products? Social media can help you get visibility and help you forge connections.