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Brands are built through experience - just as what you say and any image you portray creates in others’ minds. The brands you love and hate are much more about how they have treated you (as a person and a consumer) than their logos and corporate mission statements!  Knowing this – have you spent more time branding an impersonal company you work for OR branding yourself as a living, breathing, networking, serving and servicing, friend that is also a business acquaintance from which others may purchase goods or services?  Are you focusing on a global audience or a local one; seeking one company or any individual or company who will hire you or purchase your services or products? Social media can help you get visibility and help you forge connections.

 

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Target

 

It’s my humble opinion that Crowdsourcing will be a pretty big trend this year.

 

So what’s Crowdsourcing? Here is the Wikipedia definition:

“Crowdsourcing is a neologistic compound of Crowd and a short for Outsourcing, for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an “open call” to a large group of people (a crowd) asking for contributions.

For example, the public may be invited to develop a new technology, carry out a design task (also known as community-based design[1] and distributed participatory design), refine or carry out the steps of an algorithm (see Human-based computation), or help capture, systematize or analyze large amounts of data (see also citizen science).”

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Abacus

 

How often do you hear the phrase, “Networking is key, and the power behind the engine of your business”? If you’re not listening to that statement, you should be…because it’s pure truth.

You ask, “How do I network effectively, and what steps do I need to take to see positive results?”

Well, effective business networking is individuals connecting and, over time, developing a relationship and rapport, and growing trust, leading to becoming a walking billboard for each other. How cool is that?

To make your business networking more effective, here are ten tips to remember:

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group of people
Okay...so, if you're like me, whenever you see a new acronym your funny side kicks in, and you start coming up with different, funny (at least to you) meanings for the acronym.

So you're asking what the heck are MOTs? They are some of the most pivotal interactions that you will encounter daily, hourly, and less that will define your business success. MOTs are Moments of Truth. Leading to the next question........what are Moments of Truth?

Moments of Truth occur any time the customer comes into contact with your business, whether you meant or wanted them to or not, and uses that contact to judge whether they will start or continue business with you.

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3 Ways To Find Out What Your Brand Says About You
What does your brand say about you? Is it clear what your business is doing for your customers? Most entrepreneurs and small business owners rarely think about these questions when it comes to their businesses. In today’s featured article, I would like to discuss, what does your brand say about you? What does your business do for customers? As a consumer and entrepreneur, these are questions I have asked myself over and over. One thing about branding is that it is really not that hard, once you are trained properly. However, you must know where you currently stand in the eye of the consumer. Here are a few tips to find out what your current brand says about you.

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